Creative Director
Creative Director
The Autograph Collection is a carefully curated group of boutique luxury hotels. Each location has a unique existing identity and heritage that we channeled in a new unifying secondary unifying system, the numbers. Like a coveted collection, each hotel was numbered based on when it was acquired.
The design of each number inspired by details from the location itself, ranging from architectural details in Barcelona to typographic references in Portland. The system is designed to work harmoniously together as a family, while letting each individual brand continue to shine.